DSA Diary Wheels

The Driving Standard Agency called upon HMC Interactive’s creative skills to help them with their annual Management Conferences.

The conferences are aimed at senior DSA managers and they promote strategic thinking and vision for the future. In the past, these lacked interactivity and engagement with users. The DSA wanted us to spice things up by producing an interactive device to allow delegates to interact and feedback on the company.

We came up with the concept of ‘Diary Wheels’; A classic Mini Cooper, painted in the DSA's colours, which we gutted and pimped out with a plasma screen TV and custom built video diary software. The well known voice of Big Brother interrogated the delegates for a bit of Q&A fun. With all answers automatically recorded, it proved to be the most successful way of finding out what really matters to DSA staff.

Taking advantage of our in-house facilities at Twofour Studios, we set up all the kit in our Media Lab Warehouse, an enormous multimedia show case and testing facility. This was hugely beneficial for all our clients, as we were able to do a live test on the car before it was sent to the conference, ensuring excellence in our delivery. A unique and useful feature of this interactive is that it can record up to 2 terabytes of video data. This is the equivalent of 2,000,000 megabytes of data or 3,333 hours of film!

The Diary Wheels formed the centre piece of the two-day conference which also used a touch-screen based interactive voting system, allowing the hundreds of conference attendees to ask questions, fill out surveys and leave even more feedback. This interactive is hugely successful and effective as it is a non-intrusive feedback system which is also fun to use.

The Diary Wheels concept was not only innovative and topical, but provided us with a new approach to gaining feedback from our staff in a humorous and engaging way.Diane Wragg — Internal Communications Manager, DSA

The response was overwhelming with over 500 questions asked, around 600 feedback forms handed in, 186 surveys about the event completed and 30 minutes of feedback footage filmed and delivered to DSA.